Creating the Buzz – Twitter-nomics and FaceAds
Generating buzz about a person, topic or interest can be tough. It can be especially tough with a low budget. Finding that passion, that major “like” or product and getting other people excited about it doesn’t have to feel like pulling teeth. From a personal standpoint, whenever you want someone to get a basic understanding about what you do or what you like, a great way to go about it is through some type of social media campaign or numerous campaigns.
“Buzz - the interaction of consumers and users of a product or service which serves to amplify the original marketing message, a vague but positive association, excitement, or anticipation about a product or service.”
The word Twitter-nomics is thrown around an awful lot on both a personal and business basis. It can have a ton of different meanings. I look at it from a standpoint of self-equity. The basis of how many followers you have does not necessarily mean they all have the same direct interests as you or believe in what you have to bring to the table. So how does one find that niche? Twitter can take some time if you do not have the means to advertise, which a majority of individuals or small business owners do not have but can be worth spending the energy in the end.
“I love people, and the hustle.”
Here are a few different ways I’d go about getting that Twitter-nomic value up a level or two:
- If you have an extra 10 bucks a week to spend, why not advertise with a direct tweet about what you or your organization has to offer.
- Retweet (RT) opinions of those you hold higher above other people you follow – sometimes those opinions you hold higher than your own.
- Answer other’s questions concerning things that interest you and that you have real knowledge about. Let’s say for example you have a passion for everything basketball. Twitter search words like “basketball”, “NCAAMarchMadness”, “NBA”, “Bulls”, “Lakers”, etc. Look for others who have the same interest, enjoy talking about that interest or those who have general questions that you either have the answer to or can readily find the answer to their public questions.
- Use pictures to explain your tweets when possible – sometimes images are louder than words.
- Link up what you say on Twitter to other social mediums like Instagram, Facebook or Google+ for instance.
- Always listen to what other people have to say before bringing your opinion or post to the table.
- Always have something new to share during group chats using specific hashtags – it can be tiresome listening to the same information over and over again. On the other hand it can be incredibly exciting listening to the new offerings of the interest or service you enjoy.
Twitter-nomics can be accomplished over time by building up a solid base. No one person has gone from none to thousands of people waiting on your every word in one night (not including celebrities, entrepreneurs, political groups/activists, etc.). Just remember that using free services and not throwing money at it doesn’t have to be a failed investment if given some of your ever important time. In no way am I getting up on my soapbox here, just throwing out a few of my own experiences concerning getting the word out and what has worked.
Who doesn’t “like” Facebook? It can be overdone by friends and businesses sometime but all in all it is still one of the largest reaching social mediums out there. Connecting Facebook with other social mediums may seem redundant but I assure you it is not – you know who is listening or using a medium not currently commonly used. Finding different ways to create buzz is half the battle. You don’t want to overwhelm people and scare them off but you also do not want to underwhelm them either.
“If we were motivated by money, we would have sold the company a long time ago ad ended up on a beach.”
Here is my experience with Facebook pages. Creating buzz can be a battle. However if you believe in the information you are putting out there with your name on it, then continuing to invest time and a few bucks into a reliable and correct page will not be as tough to swallow. I call any type of Facebook advertising “FaceAds.” You should always be able to put an ad to a face (or interest group, business, actor, etc.) on Facebook. If not, the page usually isn’t worth the “like” or any other type of follow through beyond an impression of the ad or a view of their page.
Here are a few recommendations concerning generating buzz through FaceAds:
- Like Twitter-nomics, if you have 10 bucks a week for a month you can throw into a FaceAd campaign, it would help generate your likes and impressions. It will give people an opportunity to come and check you out and make their own opinion if they like what they see and you can target exactly who you want to see what you have to offer.
- Create an archive of new ads you want people to see – a catchy photo that relates to what you like (for swimmers maybe its a cool pair of goggles or snorkeling gear) and quick tagline why people need to check you out.
- Create an archive of cool articles on this thing or things you like – your experiences on why a certain type of running shoe has helped you improve your personal record, why wearing the right running shoe increases your foot health, what kind of new running apps you are trying out and then writing a review on them, etc. Then you can always offer fresh information why the ad is going on that relates back to the ad, your interest and further builds your self equity and legitimacy in what you have to offer.
- Create a free conference call event and invite all of your new likes as they come in through the ads and new posts. Conference calls are a free and easy way to better have these new fans, followers and general groups better get to know you and your interests and takes the conversation offline.
- Share, share, share. Facebook shouldn’t just be your basis for getting new people in the door. Use other mediums that people are more accustomed to – Vine, Pinterest, YouTube – and the mediums that make the most sense to you or your business/organization. Do a few press releases to send out to some publications – you never know when there could be a slow news day.
Twitter-nomics and FaceAds are two of a ton of ways to generate personal or group buzz and excitement about certain interests, products or services. I’m no pro – not even close. I’m just here attempting to share my own experiences. The term viral is thrown around and can be accomplished but unless it is top notch quality with some type of thorough thought process attached to it, it usually happens during a right place, right time situation. Anything is possible with a little creativity, hard work and a “thinking outside of the box” mentality.
“I think that people just have this core desire to express who they are. And I think that has always existed.”
Once the ball starts rolling after the initial buzz is generated, the sky is the limit when it comes to the potential of being able to share your thoughts amongst the masses as opposed to just a handful of friends/family and followers/fans.